Collaborations

Lionel Messi and Lamine Yamal for DICK's x adidas


10 06 2026

Footballers Lionel Messi, Lamine Yamal and Trinity Rodman star in DICK's Sporting Goods latest collaborative campaign with adidas, Where It All Kicks Off.

A spokesperson for DICK's commented 'Few events capture the excitement and passion of sport like the World Cup. With adidas's deep roots and long-standing connection to the tournament, this partnership is a natural way to bring that energy to athletes everywhere and highlight how DICK'S helps them step into their own World Cup moment'.

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